News Articles

March 2005

Consumers Increase Purchase of Real Trees reports American Christmas Tree Journal (Mar.’05). “Consumers reported the largest year-to-year increase in purchases since the annual tracking poll began in 1990. . . . Real Trees scored big wins in four key tracking poll categories: More Real Trees purchased . . . . Higher average price paid for Real Trees. . . . Increased market share of Real Trees . . . . Higher total sales value of Real Tree industry. . . . Generation Y (those born between 1977 and 1994) represents a huge generation and vast new market for Real Christmas Trees. . . . NCTA’s PR and marketing programs targeted young adults and families . . . . And the young adults responded! Consumers in the 18 to 29 age group reported purchasing 6% more Real Trees and 11% fewer fake trees than they did in 2003.” Read more at http://www.realchristmastrees.org/05_PR1.html and at http://www.agrimarketing.com/show_story.php?id=31207.

CT Plus Meeting Raises Some Interesting Questions is the Editorial in American Christmas Tree Journal (Mar. ’05). “During the roundtable discussion, a major grower asked the question, ‘Why do so many retailers tear off grower tags and replace them with their own?’ . . . Most of the retailers in attendance said there were three reasons why they replaced the tags. First, the wanted their own information and tree care instructions on the trees. Second, a few use color-coded tags to denote tree prices so they replaced grower tags with ones that fit their system. Finally, several did not want competitors to know the source of their trees. This practice concerns growers because they spend considerable time and money to put tags on trees that denote their name and logo, tree species and size, plus tree care instructions.”

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